Pepi’s Pals

Born Ugly asked that a long forgotten product or past-time was brought back, relevant for the modern day. Pepi’s Pals combines the joy of the pop-up ice cream with the relevancy of at-risk species in our world. The product is aimed at children aged 9–12yrs, with six collectible animals that can be ‘saved’ from the ice (within the ice cream) and kept as a toy. These toys are made from PHA biodegradable plastic, and the ice cream cone from cardboard, for environmentally conscious packaging. On the inside of the ice cream labels is information about the species communicated in a child-friendly tone, a code to collect and play with the animal in-app, and a QR for collecting tokens that can earn you a free Pepi plushie.