#MyHeroCan

Dragon Rouge set a brief as part of their Firestarters briefs to create a campaign related to the Covid-19 pandemic. My Hero Can is a Brewdog social media campaign that is publicly led by the submission of covid ‘heroes’ nominated by friends and family. Brewdog often releases limited edition packaging for special events, and I felt that the people that worked hard to support their community during the pandemic were worth celebrating. Each nomination sent in via social medias would appear on the Brewdog website as a collection of recognition, and would be printed onto a custom Brewdog line at the end of the campaign, being sold in store under the original PUNK IPA line for a limited amount of time.